In last weeks lecture we had a practical demonstration to imagine we were buying a range of jeans for a fictional shop. We had around 14 pairs of jeans to choose from, and we had to consider everything that we had learnt about what makes a successful range and how to choose what's right for the target customer. There are so many different aspects to think about, and many decisions can conflict each other, which made it a really difficult task. It definitely highlighted how difficult the job can be.